There's something that wants to be
seen, polished and qualified as a viable business venture.
You seek clarity, focus, meaningful action and results. You're not quite sure how to get to the starting line, and yet seek it out, you must.
Pulling from areas of personal and business growth, we will do the work that validates, aligns and defines what it is, so you get a shape and form that:
1. resonates with the market you are here to serve
2. generates revenue
3. has a brand, language and structure that feels congruent
4. moves you from meaningful action, into momentum by having a knowingness and strategy to use when the fear, shame and guilt (FSG Triangles) appears. (and they always do)
You have an idea, it maybe a thing, it might not be. You like the sound of it, and yet there are so many unknowns. From this vantage point, it feels like a lot needs to be done to even get this into a form and shape. I reckon it probably requires a fraction of what you think it requires to be deemed viable, pulling from two distinct fields: Your field and the business field.
We will explore your field and ensure we have things like; congruency, alignment and a resonance in place.
We may also look into the why behind your why and the context surrounding the space where this idea emerged from as part of that process. We will look at your set of highest values, your personality profile and your business background to date.
Then we will move over to the business field to organise and validate the traits that make this idea commercially viable. We will be able to give it a structure, a language, a market and pricing.
We can sketch out a go to market plan that feels right, and once we have clarity and a sense of congruency, you get to take it away and decide what the next step is:
Go from Zero to One with it and through it, or hold onto it until its time has come.
Call, click, or coffee...
The coolest workspace this side of the river.
New Work Junction
11 Wynnefield Road,
Dublin 6, Ireland
Teach a Brand to Fish | PR firm | Branding | Marketing Firm in Dublin | Marketing Agency, PR firm, Advertising Agency