The ROI from investing in a Personal Brand


Numerous reasons spanning personal satisfaction, self growth, and expanding your areas of influence, can run into the dozens.


The commercial side of having a Personal Brand could be as long, (it is) however, we’re going to round them up into 3 key buckets.



Shannon Eastman investing in the Personal Brand back in 2014

THE ROI FROM INVESTING IN A PERSONAL BRAND


1. ADD VALUE TO YOUR CAREER (or pivot into a side project)

Numbers of followers amplifies your work

Ever increasing degrees of Engagement facilitates impact

Your Impact influences income, and the opportunities presented to you

Increased Income and Opportunities are leveraged into ever increasing levels of income and opportunities.

Quit your job or pivot into a side project.


2. PROMOTE/SELL YOUR SERVICE//PRODUCT//PERSPECTIVE

Educate people on 3 perspectives of their core problem (the one you happen to be a master at solving)

Educate people on the 3 primary steps they could take to solve that problem.

Educate people on how other people have approached this exact problem and won (and failed).

Educate people on how you would resolve that problem in a timeframe with an expected result - and what the first stage of that is, and people become inclined to want to engage you.


3. TRADING YOUR PERSONAL BRAND AS A CURRENCY

“Want to present at an event from stage? Free if you’re a Personal Brand with influence. £7k if you’re not.”

Being paid to keynote is not new. Being comped a 15-minute window to do something of value based on meeting criteria that confirms your personal brand has influence is coming into its own.



5 FACTORS THAT CONTRIBUTE TO YOUR PERSONAL BRANDS TRADING AS A CURRENCY


1. Reach in terms of follower count. 10k followers is ground zero.

2. Degree of engagement among follower count.

3. Quality of your content.

4. Your Name/Recognition/Skills.

5. Demographics.


Please consider that monetising your personal brand further includes things like your Distribution Fee, Consulting Fee, Execution Fee. Those assume you have a relatively strong following/engagement.


If you're thinking this is for you, then perhaps "Building a Personal Brand Using Thought Leadership: what, how, how much" is a worth while read.



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