Twenty Software Design Tools for B2B Marketers

Updated: Dec 28, 2020

You might be a master marketer or a newbie to the game and find it exhausting to keep updated with currently available software design tools. You may also find it difficult to find out which ones regard as highly rated. At TABTF we have compiled a list of 20 Software Design Tools for B2B Marketers that we stand by and approve of and want to share with you.

There are always new Software Design tools to use in the industry, and at TABTF, we understand that some are better than others. But also recognise even the tools that we rate highly have their drawbacks! Following is a list of 20 software design tools with pros and cons to help you with your decision for the use of Software Design Tools.

What is Software Design Tools?

A Software Design Tool is a computer program that is used to create, maintain, debug and support applications and programs used in your company. 

Twenty Recommended Software Design Tools

Adobe Photoshop

Adobe Photoshop is on our list and is probably one you are familiar with.  Photoshop offers a range of tools that help in the creation of tools that aid in compelling graphics for web platforms as well as handheld devices. Also, they no longer have an image only restriction on the editing capabilities! In addition to photo post-processing, you can efficiently work on video content, also carry out intricacies of editing with flair. Finally, Photoshop offers a plethora of tools to help you transform substandard images into spectacular, aesthetically pleasing and shipshape pictures.

But…If you are a beginner, you may find the interface difficult to get to grips with. The progress monitoring facility is not present in fewer tools. New input features may not have an appeal for everyone. 

You can avail of Adobe Photoshop CC in a variety of pricing plans, starting at $29.90/month.

2. Adobe Illustrator

Illustrator is another one that you may be familiar with due to its popularity. Adobe Illustrator provides a convenient user interface, as well as in-panel editing, and it creates files in manageable sizes. 

Although… It offers a steep learning curve. It has pricing limitations on the team’s addition. Another thing to consider if you use a lower resolution display you’ll find that the updated user interface takes up a lot of space on there.

You can avail of Adobe Illustrator CC in a variety of pricing plans, starting at $29.90/month.

3.Corel DRAW

Corel DRAW is a vector-based designing tool. It has new non-destructive effects for bitmap and vector objects; you will have more control over your objectives, layers and pages with the update. As well as an improved pixel workflow for pixel-perfect documents. 

However… The disadvantage we find affects us is that when you embed an image, the file size increases in Corel Draw. Also, if you are starting as a web designer and are new to software design products, you may require some experience before using this one.

Subscribe for US$16.50


If you’re looking for great stock/video material, Renderforest has a brilliant gallery for those. The software is newbie user-friendly, as well as being easy to use; it is also fast thus no learning curve. Content is easily modifiable.

On the other hand… It would be nice to have the ability to customise uploaded media, such as the application of filters to images. We had problems with the check-out systems during purchase so these could be adjusted. Also, they could expand their promotional computer templates to give the consumer more of a variety. 

Amateur. $59/month to Enterprise. $299/month

5. AutoCAD

Software that allows for exchanging information not only by paper, but utilizing files, and this represents an improvement in speed and effectiveness when interpreting designs.

Also, it has direct links to multiple platforms, with the benefit of being able to export and import files of all kinds.

If you’re looking for a versatile software design tool, this one is great, and it has become a standard in computer design due to the ability to expand the base program through programming on there.

Except… the program has a high cost due to its license. Another disadvantage is that knowing how to use the software fully requires a lot of time since there are so many functions. One other thing to add is that it requires a powerful computer to work with processing speed and space on the hard drive. 

$200/ Month $1,610.00 / YEAR


Logogenie is a software design tool that has 300 pre-made beautiful templates, and over 200 fonts to choose from. Also, you can create an UNLIMITED number of logos!

But… Their contact and communication services do not work, including the chat function, phone number and no response via email after several attempts to contact them.

$6.00 – $120.00


Logomakr has a collection of thousands of logo icons for every primary industry. Plus, hundreds of fonts and colours to choose from. You can choose a font, symbol, colour and then you can download the logo to use on your website.

But… One drawback is that they only create your logo as a PNG file, NO VECTOR LOGOS! 


8.Apple Motion

If you are looking to create cinematic 2D, 3D, and 360° titles, fluid transitions, and realistic effects in real life, Apple Motion is a powerful motion graphics tool to use. The design of the software was created with editors in mind, thus motion features a streamlined interface that lets you easily create titles, transitions, and effects for Final Cut Pro.

There are Apple-designed royalty-free graphics you can use to build brilliant 2D, 3D, and 360° compositions, including vector artwork, high-resolution images, and animated design elements, there are over 1900 of them!

Although…While motion allows you to work in 3D space and Lighthouse virtual cameras, and your imported files, it does not allow you to create or import 3D objects.

Motion 5 and Compressor 4 are available today for $49.99 each from the Mac App Store.

9.Jeta Logo Designer

If you’re looking for a quick tool to use, this ones great. You can custom logo in just a few clicks. Plus,  start your design with one of over 400 logo templates, and modify it by replacing shapes and styles, you will get unique logo designs in just a few minutes! Jeta also has over 10,000 vector shapes, forms and logo templates, thus making it simpler and faster! 

However…If you are looking for a completely free tool, this is not the one! You can play with the program for free all you want, but you are unable to save anything which leads you to pay $69 for the full tool to give you the capability to keep your masterpiece.



Logoyes provides you with access to over 20,000 professional design elements to personalise your new logo and make it unique to your brand. Also, you can preview your designs before you even pay, and the option to purchase an online business card with your logo, showcasing your key information.

But…It’s costly! You could also be wrongly billed as some subscribers have said that they have been billed when they had not been using the tool, so beware!

99c per logo

11.Free Logo

Completely free! No advanced technical skills. Their drag and drop editor is easy for everyone’s use, so even if you are a beginner, there is ease of use. You can choose from thousands of high-quality templates as well, and their logo maker is completely free. Anyone can create stunning professional logos in seconds. Also, there is no experience required, and no need to go through a designer.

However… there are complaints from users of not getting their design logos promptly! With claims such as ‘it’s been five days, and I still have yet to receive my logo!” If you have a tight deadline or are roaring to see your unique logo design you might be taking a risk in using this software!

100% free!


Leading publisher of award-winning Mac software, including applications for logo design, web design, graphic design, graphic design, in-voice, billing, email marketing, personal and commercial use fonts. It is the complete package with features such as several image effects, advanced filters option, font changing options, adding attractive background options, adding colour gradients and much more!

But…Customer service is unsatisfactory. The command buttons also should be more intuitive.


13.Fundy Software Inc 

Fundy delivers regular use tips via email; all built with optimization, efficiency and client joy in mind. You can also always choose the Auto Designer as a way to get started quickly. Fundy designer can interact with Lightroom to send images to it for editing.

Also, it includes a built-in version of Athentech’s excellent Perfectly Clear editor. 

But…To be more adept at handling the software, you have to have a bit of practice, so if you’ve got the time, it’s an excellent tool for your designing needs!

From $170 to $270


If you want an automatic logo creator, then this piece of software is for you. You don’t need to do anything, also it allows you to create and edit full-size logos and branded product designs. In just a couple of minutes, it provides multiple variations of your logo.

However… If you need a high-resolution logo to print, you have to pay an extra price. 

BrandKit (all-in-one) $29.99


SketchUp is a design tool that makes it easy to draw your designs because it is designed to behave like an extension of your hand. The tool makes it easy to integrate with software that furnishes additional capabilities. It supports third-party  ‘plug-in’ programs.

You can use this software to render surfaces in an array of ‘styles’ and pick from a variety of architecture that best suits your design and pleases your client.

But… There are some complaints about the software design tool, including issues with losing project drawings, among other works, after upgrading to the newest addition. It is not professional and won’t allow you to customize your sketches, and only limited to design.

SketchUp’s plan has a free trial, $199/yr to $299/yr.


A free online logo maker with 9000+ templates that anyone can use to bring to life a compelling, unique logo in minutes! There is also millions of professionally designed icons and 100+ stylish fonts that are available to take your logo to the next level. Design Evo allows you to get high-quality SVG and PDF logo files scaled to size without pixelating.

On the other hand…there is no option of importing icons or changing the background with a third-party wallpaper, which is the major con of the website.

From FREE to $24.99USD and $49.99USD.

17.Adobe Indesign

An excellent tool for creating infographics, you can import and make images with perfect transparency. There are facilities for creating tables, and it is also easy to convert images into a pdf format that can be printed or locked as document security.

But…If you want a detailed design, Adobe InDesign does not include enough tools, especially regarding text format!

You can avail of Adobe InDesign CC in a variety of pricing plans, starting at



Affordability is the major pro to using 99designs for website or blog logo design. 99Design’s format allows for fast turnaround time with no hassle, and when you submit your brief, you’ll likely receive submissions within 24 to 48 hours. 99Designs is all design contests. You choose a category, a budget and a design brief, and you wait for designs to come in. When they come in, you get a unique link to view them, followed by a designer making the one that you like.

But…there is no guaranteed prize, and this can lead to fewer submissions. Expert designers only available in Gold and Platinum tiers thus there is a risk of customers not approving of the designs and the customers having to settle with a mediocre design if they have forgone the possibility to request their money back either by setting a guaranteed prize, or letting the contest enter into the final round.

Logo Design Package Bronze- $299 and Silver- $499

19.CorelDRAW Graphics Suite

CorelDraw Graphics Suite includes a professional-grade vector graphics program as well as advanced photo editing. When you first open the CorelDRAW program to start a new project, a window appears asking you what kind of document you want to create. You can choose the standard page size, 8.5 x 11 inches, or one of many other options listed, including letter, tabloid, envelope, broadsheet, webpage, web-banner and more. It’s a faster application, meaning it works with pixels instead of vectors, and it is an excellent program for editing.

However…One disadvantage is that even the smallest of errors in the drawings are visible when you enlarge images to an extent. These incidents can affect image quality. The data used for describing them needs to be processed by powerful machines. If the volume of data is high, it slows down image rendering even if the files are small in size.

CorelDraw offers a 15-day free version. Its full text is sold at $635.00 and comes with a 30-day money back guarantee. Besides, buyers can subscribe to an annual enterprise pricing plan that costs $16.50 per month.

Final Thoughts

Choose Software Design Tools based on the project you are accomplishing, whether that being logo based or infographic design there are specific tools for various design elements.Most of the software Design Tools are costly, and this is something to bear in mind when deciding on the tools you will use.

These are our opinions on each of the Software Design Tools here at TABTF, but we’ve had plenty of practice using all of them so you can trust that our recommendations are reliable!

Can’t decide whether you need a new logo or a full-on brand refresh? We have a free 90-minute workshop to help you figure it out. 

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