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©2019 Teach a Brand to Fish Ltd. | Company number 624353 | VAT number 3535614BH

Meaningful ROI From Marketing

<16 Weeks: Strategy, Tools, Execution, Performance!

We have been resolving the Meaningful ROI from Marketing <16 weeks for b2b firms with <50 employees for about 100 years now. Funny what happens when you are that persistent. We have a rich experience of what works, what doesn’t and eventually a methodology that works.

GOING FROM ZERO TO HERO

Zero to 1 is unknown, inert, and many times overwhelming when you aren’t quite sure where to begin, never mind the fact that you have various degrees of dislike for marketing in general. 

When your first real kick at marketing starts here in the zero to 1 phase, you want a map to follow that feels good, is generating evidence of working sooner than later and provides for a marketing ROI that you feel proud of. 

This phase looks very different than the phase that sees you going from 1 to 10, or 10 to 100. 

METHODOLOGY THAT CONTINUES TO REAP RESULTS. THE T.A.B.T.F STEPS

STRATEGY

This is where we bring complete clarity to you, your firm, the market with the highest probability of realising your commercial goals and the best possible starting point for you. We typically resolve this clarity inside 3-hours.

We also resolve the sales funnel, the database of high value leads and the big creative idea that will make up the back bone of your marketing activity.

TOOLS

We need a foundation with which your empire can be built on.

The tools may be tweaked, created or brought together to ensure you have your marketing house in order for the marketing activity that will run on top of it.

EXECUTION

3 to 6 meaningful touchpoints inside 12 weeks is the

core of this activity.

The wrapping for this is using all of those tools you now have in place to support the 3 to 6 meaningful touchpoints with that specific target audience.

PERFORMANCE

We can support you in a few of those areas:

1. Find, Hire, Onboarding your very own

marketing department of one.

2. Sales. How to identify and define prospects, marketing qualified leads, sales qualified leads and how to close.

3. Websites, Events, Personal Branding,

new markets and new products.

Teach a Brand to Fish taught me how to eat the elephant one bite at a time. In addition to being a marketing sage/guru she is an absolute pleasure to work with.

CLARITY MILLS

Project Management Consultant At Saros Consulting

Have you seen the movie “Pulp Fiction”? Do you remember The Wolf (Harvey Keitel’s character)? That’s Shannon. She’s solves problems and gets results. Do what she says and you’re golden. Simple.

DANNY LAWLOR

Managing Director At Aquest

I'd like to recommend Shannon as a top class marketer. Not only was she innovative, she was immensely patient with my 'butterfly' brain. I credit her with getting me to take steps to implement positive and profitable changes in my business.

SEAN WEAFER

Leadership Coach, Sales Manager, Speaker

WHAT THEY SAY ABOUT US

- MARKETING MENU -

3HOUR MARKETING PLANS

and any and all marketing strategy support

MARKET RESEARCH

Primary and Secondary. This informs at least 80% of your marketing activity

DATABASE OF HIGH
VALUE LEADS

We can build the database of 200 prospects for you that we use in the 12 weeks of 3 to 6 meaningful touch points. 

SALES FUNNELS

plan, design, build, refine.

LEAD GENERATION ACTIVITIES
identify and cultivate potential customers

WEBSITE

that are far more Sales Tool and a lot less boring old brochure

PODCASTS

Highly engaging alternative to video

CONTENT MARKETING

promote your brand and stimulate interest

BRANDING

create unique name and image

SALES FUNNEL OPTIMIZATION

the most worthy pursuit of your marketing

SALES COLLATERAL

Plan, Design, Copy

SOCIAL MEDIA PLAN

Profiles, Content

THOUGHT LEADERSHIPPlan, Content

MEDIA ASSETS

From podcasts, video, design and blog posts

CREATIVE

Workshopping with the team

TRAINING

Your in-house people to take over

INBOUND

marketing activities

CHANNEL

Partner activities

Our Raison D’etre has been, Is, and will continue to be

Minimum Viable Campaigns Inside 16 Weeks To Get You Meaningful Results

While We Can Do 17++ Things, We’ll Have Pick The 3 Or 4 From This List That Together Make Up The Best Possible Minimum Viable Campaign For You.